News Tag: trademark value


Trademark value snapshot of restaurant brands

Analysis of trademark valuation data for restaurant brands reveals that value multiples depend on the price positioning of a particular brand. Full service, sit-down restaurants generate a higher brand value premium than fast food restaurants. Read more >>

Estate of Michael Jackson sues the IRS

Michael Jackson’s estate is suing the IRS over valuation—assets causing the problem include amounts attributable to the singer’s likeness and intellectual property. Read more >>

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