What kind of value attaches to a merchandise license? At Walgreens, it's considerable. According to Walgreens, more than half of K-5 students (57%) want cartoon character-themed school supplies this year, as do 50% of middle schoolers, and 22% of high schoolers. Just over half of K-5 students (51%) want movie-themed supplies, as do 41% of middle school kids. Forty-three percent of middle schoolers want pop singer-themed supplies, as do 29% of high schoolers.
To learn what back-to-school trends portend for the fourth quarter, join The Licensing Letter's Aug. 21 webinar, Back-to-School: Bellwether for Licensing's Q4. Learn about current shopping trends and examine the degree to which back-to-school is a pacesetter for the all-important holiday shopping season. Click here to sign up for the live event or to pre-order a recording of the session if you can't participate that day.