CoolBrands conducts an annual survey on the popularity of UK brands. Their top ten “coolest brands” are listed below:
- Aston Martin
- Virgin Atlantic
This is good news for luxury brand owners, as well as their licensees who will command higher price premiums at the retail level. That’s how coolness translates to value for many.
For others, it’s all about share price. It is interesting that Twitter is on the list, as their major asset is overwhelmingly their brand (bolstered by some 200M enthusiastic and loyal customers). IAM Magazine reports Twitter has just two organic patents (and several more through acquisition), and yet the company has a coming IPO with an estimated value of nearly $10B.