The Licensing Letter reports sports licensing generates over $1B in revenue a year. We are used to athletes trademarking their names and creating vehicles to manage that IP. For example, Lebron James has set up a domestic LLC for his for-profit enterprises and a non-profit corporation for his charitable work. Tiger Woods, following in the tax-avoiding footsteps of the technology behemoths, created a foreign corporation, Tiger Woods Enterprises S.A., to hold his trademarks.
But an athlete’s celebrity value doesn’t stop with the name. Canadian entertainment and sports lawyer Len Glickman and others assembled a list of “catch phrases” also being given or considered for trademark status. These catch phrases extend a celebrity’s brand. Here are some examples:
- 'Linsanity,' current Houston Rocket and former New York Knick Jeremy Lin;
- 'Stomp You Out' & 'Stomp Them Out,' Michael Strahan;
- 'Lovee,' Venus and Serena Williams;
- 'You Cannot Be Serious,' John McEnroe;
- 'LIVESTRONG,' the Lance Armstrong Foundation;
- 'Turn 2,' Derek Jeter.