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For valuation purposes "brand" means different things to different audiences

Posted in: Intellectual Property News Written by: Randy Posted on: December 2, 2011

Two tools offer a process for evaluating brands

Posted in: Intellectual Property News Written by: Randy Posted on: December 1, 2011

Trump revises value of his brand

Posted in: Intellectual Property News Written by: Randy Posted on: November 23, 2011

IP valuation project managers should make sure team members are all playing by the same rules

Posted in: Intellectual Property News Written by: Randy Posted on: November 21, 2011

Survey finds brand equity integral to the success of private equity firms

Posted in: Intellectual Property News Written by: Randy Posted on: November 17, 2011

Preparation is the key to successful license negotiations

Posted in: Intellectual Property News Written by: Randy Posted on: November 8, 2011

It’s not enough to innovate to maximize IP value

Posted in: Intellectual Property News Written by: Randy Posted on: November 4, 2011

Estimating the value of our intellectual capital

Posted in: Intellectual Property News Written by: Randy Posted on: November 2, 2011

Licensing IP may be the ultimate coming together of IP and business strategies

Posted in: Intellectual Property News Written by: Randy Posted on: October 18, 2011

Google’s transfer of intangibles draws IRS attention

Posted in: Intellectual Property News Written by: Randy Posted on: October 17, 2011

European Court of Justice says use of competitor's trademark in Google Adwords not infringement

Posted in: Intellectual Property News Written by: Randy Posted on: October 3, 2011

Netflix bungling ignited attack on its reputation

Posted in: Intellectual Property News Written by: Randy Posted on: September 26, 2011

Barnes & Noble big winner in Borders IP auction

Posted in: Intellectual Property News Written by: Randy Posted on: September 21, 2011

Now that HP has changed its direction, whither Dell?

Posted in: Intellectual Property News Written by: Randy Posted on: September 20, 2011

Companies need to start tracking investments in home-grown intangibles

Posted in: Intellectual Property News Written by: Randy Posted on: September 9, 2011

What factors erode trademark value?

Posted in: Intellectual Property News Written by: Randy Posted on: August 29, 2011

Some numbers can now be put to some of the "Tavern on the Green" IP value

Posted in: Intellectual Property News Written by: Randy Posted on: August 23, 2011

Should corporations appoint a chief intellectual property officer?

Posted in: Intellectual Property News Written by: Randy Posted on: August 17, 2011

Apple now world's most valuable brand

Posted in: Intellectual Property News Written by: Randy Posted on: August 15, 2011

Classen article continues support for the chief intellectual property officer title

Posted in: Intellectual Property News Written by: Randy Posted on: August 10, 2011

Now Borders’ value may be in its IP

Posted in: Intellectual Property News Written by: Randy Posted on: August 2, 2011

News, Views and Muse

Posted in: Intellectual Property News Written by: Randy Posted on: July 21, 2011

Anheuser-Busch tips it hand by filing for area code trademarks

Posted in: Intellectual Property News Written by: Randy Posted on: July 20, 2011

The small victories for counterfeit fighters begin to add up

Posted in: Intellectual Property News Written by: Randy Posted on: July 13, 2011

Why boards should pay attention to brand valuation

Posted in: Intellectual Property News Written by: Randy Posted on: July 8, 2011
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