Apple now world's most valuable brand

In their sixth annual BrandZ 100 Most Valuable Global Brands study, Millward Brown Optimor reports Apple has overtaken Google as the most valuable brand in the world, at $153.3B. Here are the top ten:

1.  Apple                   $153.3B
2. Google                  $111.5B
3. IBM                      $100.8B
4. McDonald’s          $81B
5. Microsoft             $78.2B
6. Coca-Cola            $73.8B
7. AT&T                   $69.9B
8. Marlboro             $67.5B
9. China Mobile      $57.3B
10. GE                        $50.3B