John Everett, Dell spokesperson, stated recently that 80% of the revenue reported by Dell last quarter was “from IP,” which is allowing Dell to strengthen its brand and change its business paradigm to more of a solutions provider. This is not to say Dell will go the way of HP and jettison its hardware business. (HP’s exit from the PC world makes this even less likely.)Here’s the way Dell is organized today:
Global Services: reduce costs by streamlining global processes
Education Technology: connect classrooms and campuses
Cloud Computing: designing cloud systems unique to the customer
Healthcare Technology: access, digitize, analyze and share patient information in a secure environment
Sustainability: save energy through technology
Entrepreneurship: offer products and services to SMEs
Though it's clearly not your mother's PC company, readers will get little comfort that Dell is “with it” from the list, a non-specific mix of general products/services and markets…but there is a sense that they are aware of the need to rethink who they are. It’s a struggle.