Bankruptcy Court Approves Purchase Price of Name "Aloha Airlines

How much would you guess the name "Aloha Airlines" is worth?  A Bankruptcy Court approved purchase of the name and other intellectual property for $1.5M  -- most of it the forgiveness of debt  -- by Yucaipi Cos. Here’s the rub:  the Bankruptcy Court limited the use of the name, stipulating that it cannot be resold to Mesa Air Group, which owns go! Mokulel, once an Aloha Airlines competitor.