As a financial professional, you know the value of staying in touch with your clients and prospects, but where do you start and how do you find the time to create unique content to engage your audience and add value to their professional lives? Content marketing, the creation and sharing of online materials such as blog posts, videos, and social media posts, has gained popularity in recent years. Why? Because consumers are now more than ever attracted to friendly brands that focus on relationship building.
What are the benefits of a content marketing program?*
- Content marketing generates three times as many leads as outbound marketing and costs 62% less;
- Almost half of 18-to-49-year-old people get their news and information online;
- Small businesses that blog get 126% more lead growth than small businesses that do not blog;
- Websites with content such as blogs have 434% more search engine indexed pages than those that don’t; and
- Content can be used to help develop an area of specialization for your practice, which many practitioners feel is key to growth.
How can I use content to attract more clients?
According to the blogging platform WordPress, in 2018, over 400 million people viewed more than 20 billion blog pages each month. And active company blogs generated 67% more leads than websites without blogs! Needless to say, one of the most beneficial aspects of blogging is the ability to drive traffic to your website. With unique content, you can easily post to your blog periodically and start reaping the benefits of more web traffic and leads.
Another area to take advantage of is using social media for your business. This is a fast, inexpensive, and effective way to reach almost half of the world’s population. Not only does social media create brand awareness, but it also humanizes your business and establishes you as a thought leader on topics related to your niche. By keeping your social media posts informative, with relevant and engaging content, your customers will always keep you top of mind.
Sending a weekly or monthly e-newsletter is a popular way to engage your audience and provide useful insights and tips. An email newsletter does take promotion in order to build your list, so be sure to include a sign-up form on your website, mention it on social media, include a link in your email signature, as well as in other marketing materials. This is an easy way to stay front of mind with your clients and prospective clients.
Where do I find the time to create unique, engaging content?
Let BVR help. Our content license subscription provides hundreds of current articles that you can use to launch and maintain an effective content marketing program for your business. Grow your practice with unlimited use of the most exclusive business valuation content.
*Sources include: contentmarketinginstitute.com, hootsuite.com, and WordPress.com