BVR expands into licensing deals and analysis

Business Valuation Resources has just acquired EPM Communications Inc., publisher of The Licensing Letter and other newsletters, reports, and studies that cover the current $147 billion market for licensed trademarks and brands related to entertainment, sports, fashion, toys, art, and more.

“BVR’s expertise is valuations,” says CEO David Foster in a release. “When you get down to it, that’s a significant part of what EPM does for the licensing community with its retail sales data, contact databases, royalty rates, and deal listings. Meanwhile, EPM’s consumer research provides context for the deal-makers we all serve.”

“This is a win-win combination,” adds BVR President Lucretia Lyons, in which both BVR and EPM will bring new perspective and creativity to serve the increasingly sophisticated information needs of their respective clients.