Measuring lost profits damages for new or early-stage businesses can be a daunting task. Traditional damage analyses that rely on historical results are often meaningless since, by definition, startup companies usually lack a track record of operating results. Without an operating history for measuring lost profits, the damages expert walks a thin line between speculation and reasoned analysis. Under most circumstances, to be admissible evidence, damage analyses require a relevant and reliable factual basis. These legal and evidentiary requirements are often heightened when measuring damages for new businesses. This webinar will explore a number of credible techniques that experts can utilize to measure and/or estimate damages for new or early-stage businesses.