A model for separating enterprise and personal goodwill

Business Valuation UpdateVol. 11 No. 5
Data and Publications Update
May 2005

Access the Full Article

This article is available with a subscription to any of these products:
Already a subscriber?  Login
Need help? Contact us:
1-503-479-8200 ext 2 or sales@bvresources.com

Summary

In an attempt to separate and determine the value of enterprise goodwill and personal goodwill, Wood has applied the Multiattribute Utility Model (MUM).