A good valuation report tells a story that ties into the numbers—and this same mindset should be used when writing job postings, advises BV recruiter John Borrowman (Borrowman Baker LLC) in his latest newsletter. Don’t just do a run-of-the-mill posting—tell a story about the opportunity the job provides. For example, client contact and autonomy are high on the list for many candidates, so tell them about that in your story. If you’re not sure what to say, ask your staff about what it’s like at your firm and work their comments into the posting. Borrowman offers more tips on this in a video (click here).