Buoyed by a new media rights deal, the Indian Premier League (IPL) overall business value reached $15.4 billion (in U.S. dollars) in 2023, an increase of 80% over last year’s value of $8.5 billion, according to Houlihan Lokey’s inaugural IPL valuation study. The value of IPL’s stand-alone brand is $3.2 billion in 2023, up from $1.8 billion in 2022 when valued using the traditional valuation approaches to value brands and trademarks, the study says. The IPL brand has been valued using a relief from royalty method. The full study is available if you click here.