The Kroll (formerly Duff & Phelps) Navigator has been the consistent clear choice for cost of equity (COE) data by valuation analysts, according to ongoing surveys by Jim Hitchner (Valuation Products and Services). He’s been doing a number of surveys over the years, and the COE survey has been done periodically since 2019, which has shown consistent results for all of the data providers (see below).
| || Mean Average|| Median Average|
| Kroll (Duff & Phelps) Navigator||88%||88%|
| BVR Cost of Capital Pro||22%||21%|
| Damodaran’s data and analyses||14% ||14%|
| Pepperdine survey data||11%||10%|
| Other or none of the above||8%||7%|
The results of more surveys are in the June 2022 issue of Hardball With Hitchner.
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