The Kroll (formerly Duff & Phelps) Navigator has been the consistent clear choice for cost of equity (COE) data by valuation analysts, according to ongoing surveys by Jim Hitchner (Valuation Products and Services). He’s been doing a number of surveys over the years, and the COE survey has been done periodically since 2019, which has shown consistent results for all of the data providers (see below).
| Mean Average | Median Average | |
| Kroll (Duff & Phelps) Navigator | 88% | 88% |
| BVR Cost of Capital Pro | 22% | 21% |
| Damodaran’s data and analyses | 14% | 14% |
| Pepperdine survey data | 11% | 10% |
| Other or none of the above | 8% | 7% |
The results of more surveys are in the June 2022 issue of Hardball With Hitchner.
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