Too few people have watched a YouTube video of Dr. Aswath Damodaran (Stern School of Business, New York University) talking about the dangers of using numbers without any narrative when constructing valuations. The video is from a continuing education presentation he gave to CFA Switzerland this past November in Zürich. This video should have a lot more views because it’s a crucial topic. Damodaran thought it so important he wrote a book on it, Narrative and Numbers: The Value of Stories in Business.