Brand Finance was the first brand valuation consultancy to become a member of the International Valuation Standards Council (IVSC). In an interview, David Haigh, the firm’s CEO, noted that IVSC valuation standards played a role in creating ISO 10668, the international standard in monetary brand valuation that was published in 2010. This standard is now being supplemented by ISO 20671 (scheduled to be published this month) and independent standards from the Marketing Accountability Standards Board (MASB) in the U.S. and the Certified in Entity and Intangible Valuations (CEIV) credential, which the AICPA, ASA, and RICS created. “All of these are professionalising the industry, and we at Brand Finance feel it is important for anyone involved in this area to support these initiatives for the benefit of all businesses as well as the valuation industry.”