An excellent book about how to become an expert in a particular field is The Visible Expert, a free e-book. A recent issue of NACVA’s QuickRead contains an article by Dr. Lee W. Frederiksen discussing seven keys to becoming a visible expert. One way is to be focused. “Choose to pursue a specific target market,” he writes. “You will also need to develop an online presence, and the best ways to do that are by publishing blog posts, articles, and videos. Later, you might decide to add networking, public speaking, and partnership building to the mix.”