Elegant new book on BV, grounded in real-work markets

BVWireIssue #61-2
October 10, 2007

Mercer Capital has just issued the second edition of Business Valuation: An Integrated Theory, a “fairly elegant little book on business valuation,” according to author Z. Christopher Mercer, which is also “grounded in the real work of market participants.”   The new edition, co-authored by Travis W. Harms, addresses the needs of finance, legal, accounting, and appraisal professionals to articulate and apply current BV concepts to enhance business value, including:

  • The "GRAPES of Value"—Growth, Risk and Reward, Alternative Investments, Present Value, Expectations, and Sanity.
  • The relationship between the Gordon Model and the discounted cash flow model.
  • The basis for commonly applied (but commonly misunderstood) valuation premiums and discounts.
  • A practical perspective on the analysis of potential business acquisitions.
  • The ability to defend and explain the valuation of S corporations.

For more information, and to order a copy, click here.

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