BV professionals who appear in court are familiar with the problems of getting judges and juries to understand valuation basics—particularly the idea of risk. Hats off to Jack London (Chattanooga, TN) who says that he often starts this part of his testimony with some version of the phrase: "On one end of the scale you have treasury bonds. On the other, you have a dynamite factory. My job is to assess where this business falls in the middle."