The one-on-one meeting with a prospect leads the pack of marketing techniques BV firms and practices find most effective. Twenty-seven percent of those who use this method deem it “very effective,” and another 29% say it’s moderately effective. This is according to the preliminary results of the 2023 BVR Benchmarking Survey. Other methods that rank high on the “very effective” list are cross-marketing to existing clients, public speaking, attending or sponsoring events with prospects, and the firm’s website. Almost 200 business valuation firms and practices responded to the survey, and we are analyzing the results, which will be made available as soon as possible.
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