The ASA is now offering a new designation in intangible asset valuation.  The association cites the following reasons for developing the new designation:

• The increasing importance of intangible assets to business strategies and profitability, expanded financial reporting requirements regarding intangible asset
• Increased review of intangible asset valuations by regulatory groups including the Securities and Exchange Commission (SEC) and Public Company Accounting Oversight Board (PCAOB)
• The increased uncertainty regarding asset values as a result of the recent Financial Crisis
• Complexities associated with the identification and valuation of the many different types of intangible assets.

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