A new tool for mapping a company’s competitive position

BVWireIssue #53-1
February 7, 2007

A new tool from BNET.com will “walk you through the process of conducting a competitive analysis using the strategic group map technique.” After answering a few questions about a subject company, a business appraiser will be ready to draw a strategic map for the related industry. Drawing on Michael Porter's “five forces” as well as a traditional SWOT analysis, the map will illustrate the competitive forces within the industry, the subject company’s competitive position as well as its competitors' positions. Try it out by clicking here.

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