Still Hunting: In Search of Consistent, Functional Definition for Personal Goodwill

Business Valuation UpdateVol. 16 No. 4
April 2010


“Personal goodwill” is a common valuation term with no common definition. I have been searching for a definition of personal goodwill ever since I began studying goodwill. I had lots of success. Too much, in fact; I found too many definitions, from too ma ...