Proving Damages in Trademark Cases

Business Valuation UpdateVol. 18 No. 10
October 2012
Stanley P. Stephenson, Ph.D.
Gauri Prakash-Canjels, Ph.D.


Proving damages in trademark litigation—typically lost profits or disgorgement of the defendant’s profits—generally involves citing the infringer’s sales of the infringing product. This article considers some ways to measure trademark damages, including l ...