A ‘Rose.com’ Is a ‘Rose.com’: What's the Value of a Domain?

Business Valuation UpdateVol. 20 No. 7
July 2014


Many people are interested in what a glass of whisky costs, but what would you pay for “whisky.com”? The answer is $3.1 million, the price paid earlier this year by the firm that owns “whisky.de,” the German version.