Analytics Surrounding Newspaper Masthead Royalty Rates

BVResearch Pro
American Society of Appraisers Business Valuation Review™
Summer 2007 Volume 26, Issue 2 pp. 45-49
Richard K. Ellsworth, PE, ASA


Newspaper mastheads assist in creating a readily identifiable product image in the marketplace for consumers and represent a recognizable balance sheet intangible asset. The relief from royalty method is a widely recognized analytic technique for the valuation of trade names such as newspaper mastheads. The development of an appropriate royalty rate is one of the foundations of the relief from royalty method. This article discusses an analytical method to develop newspaper masthead royalty rates.
Analytics Surrounding Newspaper Masthead Royalty Rates
PDF, Size: 69 KB

Copyright American Society of Appraisers

The information contained in this product is based on content obtained by ASA from sources considered to be reliable, but is not guaranteed as to accuracy and does not purport to be complete. BVR and ASA accept no liability for the use of such information which is provided "AS IS" and with no warranties, express or implied.