Royalty Rates in Copyright Agreements: A BVR Guide to Full-Text Licensing Agreements

August 2010 978-1-935081-42-5 Softcover (1,013 pages)

BVR (editor)

Business Valuation Resources, LLC

For an owner of intellectual property rights, “managing” that intellectual property is now the operative demand — in an uncertain … or certainly sluggish … economy, organizations need to know where to allocate precious resources. And the first step to “managing” IP is ascertaining its value.

There are several treatises on valuing trademarks and trade names … still more on valuing patents. Up until now, very little has been assembled to assist in the valuation of an organization’s copyright assets. Through the transfer of copyright intellectual property rights, creators monetize their works. The two most common types of copyright transfers are assignments and licenses. Royalty Rates in Copyright Agreements illustrates how others have realized value from their copyrights through licensing.

By looking at the licenses others have negotiated, readers can gain empirical insight into relative values of these intellectual properties. The full text licenses contained herein contain non-redacted variable or “running” royalty rates. Each agreement is first summarized and then provided in full text. This one-of-a-kind guide features over 800 pages of agreements and summaries, including agreements for music, movie, character/personas, scientific/technological information and more.

Table of Contents

Section 1: Introduction 

Section 2: Music Composition & Recording

  • Crush
  • Marvin Hamlisch
  • Push Records
  • Jeff Pence, Eliot Sloan, Blessed Union of Souls
  • Baby S
Section 3: Famous Personages: Sports
  • Major League Baseball
  • Muhammad Ali
  • Motorsports, Bobby Labonte, Joe Gibbs Racing
  • World Championship Wrestling
  • Joe Namath
Section 4: Famous Personages: Other
  • Deepak Chopra
  • Reginald B. Cherry Ministries
Section 5: Fictional Characters
  • Howdy Doody
  • Terminator 2: Judgment Day
  • AFRO Ken
  • Warner Brothers Looney Toons Characters
  • Power Rangers
  • Zorro
Section 6: Key Scientific or Technological Information
  • American Medical Systems
  • Van Kampen Funds (financial indices; allocation strategies)
  • Manhattan Scientific (Fuel Cells)
  • Motorola
  • Rexahn Pharmaceuticals
  • University of California, Nomos Corporation
Section 7: Infomercials
  • Franklin Covey
  • QVC
Section 8: TV Programs
  • 4Kids Entertainment
  • ER
  • Fear Factor, Next Action Star
  • Married With Children
Section 9: Motion Pictures, Screenplays and Other Dramatic Works
  • Marvel Studios
  • Twelve Angry Men (a “clip”); MGM
  • Dolphin Entertainment
  • Blood and Bones Productions  
  • Clear Channel
Section 10: Art
  • Thomas Kinkade
  • Andy Warhol
Section 11: Publishing, Video & Web Content
  • Verbal Advantage
  • Jessica Simpson: Reality Tour Live, Fat Joe: Live at the House of Blues, and D12: Live in Chicago
  • e Diets
  • Wade Cook
  • Sylvan Learning Systems
  • Reuters
Section 12: Translations
  • Medical Software, Kainos Labs
Section 13: Software and Masks
  • FujiFilm Medical Systems
  • Cal Tech
  • PeopleSoft  
  • Securecare 

Section 14: Video Games: Consumer

  • Activision: Soldier of Fortune
  • Cowboys & Aliens, Platinum Studios
  • Atari 

Section 15: Video Games: Gaming

  • MegaBingo
  • VirtGame, Las Vegas Dissemination

Section 16: As part of a Purchase Agreement
  • Avanex, Alcatel
  • Copernicus