Business Valuation Update

In the October 2021 issue:
  • Florida’s Proposed Change to Goodwill Could Set a Precedent
  • Good News: Key Research on Private Cost of Capital Is Back
  • Updated Data Help Appraisers With RULs of Intangible Assets
  • Warning to Business Valuers Looking to Use New ESG Ratings
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Welcome to Business Valuation Update
The Business Valuation Update (BVU) has been the voice of the valuation profession since its inception in 1995. Each monthly issue includes new thinking from leading professionals, detailed reports from valuation conferences, analysis of new business valuation approaches, coverage of “landmark” legal cases in key business valuation issues, regulatory and standards updates, and much more!  Learn more and subscribe >>
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Probing the Values of Professional Service Firm Brands

Although marketing has become more important for accounting and advisory firms, branding is usually not a big issue. The corporate brand typically carries the name of the founders, a combination of the former names of now merged entities, or an abbreviati ...

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