The brand is the single most important intangible asset in wine businesses, accounting for 17.5% of enterprise value on average, according to latest data. Read more >>

In the recent Amazon Tax Court case, the IRS challenged the valuation of trademarks the company transferred to its overseas subsidiary. But Amazon prevailed, and here's an explanation of the comparable uncontrolled transaction (CUT) method its expert used to sift through thousands of transactions. Read more >>

Only after a thorough due diligence is done can an analysis be made of what intellectual property is worth. Read more >>

Wide variations in estimates of brand valuations trigger talk of a new set of valuation rules. Read more >>

Average royalty rates for underwear trademarks are about 3% on revenues, considerably lower than typical royalty rates signed in license agreements. Read more >>

Analysis of trademark valuation data for restaurant brands reveals that value multiples depend on the price positioning of a particular brand. Full service, sit-down restaurants generate a higher brand value premium than fast food restaurants. Read more >>

Michael Jackson’s estate is suing the IRS over valuation—assets causing the problem include amounts attributable to the singer’s likeness and intellectual property. Read more >>