22
/ November
2016
Brand valuation mandate in India sparks talk of new rules
Wide variations in estimates of brand valuations trigger talk of a new set of valuation rules. Read more >>
News Tag: brand value
24
/ October
2016
Trademark values of global underwear brands
Average royalty rates for underwear trademarks are about 3% on revenues, considerably lower than typical royalty rates signed in license agreements. Read more >>
20
/ July
2016
How else to look at the 'Gawker' case: It's about unjust enrichment
It's not your average lost profits or lost business opportunity case. Rather, Hogan's damages experts were successful in quantifying damages under the less-common unjust enrichment theory. Rather than focusing on the damages to Hogan, the plaintiff, stemming from Gawker's misconduct, the experts calculated the gain to Gawker, the defendant, from the misuse of Hogan's assets, that is, his brand and other intellectual property. Read more >>
29
/ January
2016
Trademark value snapshot of restaurant brands
Analysis of trademark valuation data for restaurant brands reveals that value multiples depend on the price positioning of a particular brand. Full service, sit-down restaurants generate a higher brand value premium than fast food restaurants. Read more >>
28
/ August
2013
Estate of Michael Jackson sues the IRS
Michael Jackson’s estate is suing the IRS over valuation—assets causing the problem include amounts attributable to the singer’s likeness and intellectual property. Read more >>
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