Imagine the surprise marketers and designers from Michael Kors LLC had when they saw an April Costco advertisement that pictures a Michael Kors handbag when Costco is not an authorized Michael Kors dealer. Without much delay, designer label Michael Kors LLC filed a lawsuit for false advertising.
As reported by Mandour & Associates, APC, the fashion company claims Costco deliberately misled customers by including prominently featured photos of Michael Kors handbags in an online advertisement while having no intention to sell them. The bags pictured were offered at a substantial discount to what authorized dealers are selling the bags for. Michael Kors wants the court to bar Costco from any future marketing of Michael Kors products and is requesting unknown monetary damages.