With the PC business depressed, some intangible assets are taking significant balance sheet hits

With the lay and business press bemoaning the fall (in stock price and relevance) of Dell, Intel, HP and others in the PC business, IP Value Wire looked at the balance sheet of Acer Inc., which had acquired the Gateway and eMachines trademarks in 2007 and Packard Bell in 2008. Unfortunately, the PC malaise has hit Acer as well, as earlier this month they booked a $120.1 million write-down on trademark rights for acquired brands. That write-down reportedly decreased the company’s intangible asset value by a full 8%.