Interbrand annually publishes its Best Global Brands report of the world’s 100 most valuable brands, using an ISO-certified methodology that examines three key aspects of brand value:
• The financial performance of the branded products or service; • The role the brand plays in influencing consumer choice; and • The strength the brand has to command a premium price, or secure earnings for the company.
Here are Interbrand’s top ten with their corresponding values:
1. Coca-Cola, $77.8B 2. Apple, $76.6B 3. IBM, $75.5B 4. Google, $69.7B 5. Microsoft, $57.9B 6. GE, $43.7B 7. McDonald’s, $40.1B 8. Intel, $39.4B 9. Samsung, $32.9B 10. Toyota, $30.3B