22
/ October
2012
Interbrand released its 2012 survey of the most valuable global brands
Interbrand annually publishes its Best Global Brands report of the world’s 100 most valuable brands, using an ISO-certified methodology that examines three key aspects of brand value:
• The financial performance of the branded products or service; • The role the brand plays in influencing consumer choice; and • The strength the brand has to command a premium price, or secure earnings for the company.
Here are Interbrand’s top ten with their corresponding values:
1. Coca-Cola, $77.8B 2. Apple, $76.6B 3. IBM, $75.5B 4. Google, $69.7B 5. Microsoft, $57.9B 6. GE, $43.7B 7. McDonald’s, $40.1B 8. Intel, $39.4B 9. Samsung, $32.9B 10. Toyota, $30.3B