Valuation analysts doing fair value work for business combinations know how difficult it is to qualify and quantify customer relationships as an identifiable intangible. IP Value Wire can’t help but watch what is happening to Facebook, a company whose value is clearly tied to its customer relationships. More data was released last week on the make-up of Facebook customers:
- Facebook now has one billion active monthly users;
- Facebook now has 600 million mobile users;
- The median age of the Facebook user is now 22 years old, down from 26 years old in July 2010.