Think IP Strategy offered a classification of features that make IP valuable. Assets that have value have features that:
1. Are required for the company to be in business; 2. Protect key differentiators that influence buying decisions; 3. Are required to defend against competitors; 4. Can be licensed to create alternative revenue streams.
The article goes on to state that realizing the value of IP (and creating additional value) is dependent upon leadership in an organization, tying the value to upper management buy-in, probably as a result of the efforts of an IP champion, or chief intellectual property officer.
The conclusions drawn seem obvious, but they beg the question: why don't all organizations have CIPOs? With IP value taking center stage, valuators and investors should take note of whether or not an organization recognizes the potential value of its IP enough to have invested in a CIPO.