Laura Schoppe at Fuentek not only separates technology commercialization decision-making into distinct screening and assessment stages, but further divides assessment into evaluation of potential for commercialization and identification of key next steps, each buttressed by a thorough understanding of the following factors:
- Market needs and trends;
- Likely licensees;
- Market positioning that would yield the highest probability for commercial success;
- Resource demands.
A valuable tool in the assessment process is the full-text license and royalty rate database offered by ktMINE through Business Valuation Resources. Technology transfer officers attending AUTM this month can get a sample of ktMINE benefits at the BVR booth.