How Do You Value Internally Developed Trademarks?

Fernando Torres, MSc, one of our favorite IP value analysts, proposes an intriguing econometric model of trademark values in the IPmetrics blog.  Underreported in financial statements, internally developed trademarks have gone begging for a sound and consistent valuation solution, and IPmetrics has built a database of relevant transactions that allows them to perform empirical studies that form the basis of the proposed model.