Viewers Offer Proof of the Value of the NY Jets Brand

We blogged on January 14 on how the blustery coach of the NY Jets appeared to be increasing the franchise's brand value.  As further proof, according to CBS Sports, the AFC Championship game between the Steelers and Jets was seen by 54.850 million viewers, the most ever, earning CBS an average overnight household rating of 31.3 and a 46 share!