Recently Michael Moberly reprised a 2007 Deloitte report regarding what executives don’t quite get with respect to the health (value) of their businesses. A partial list of factors forcing increased attention to an organization’s intangible assets also serves as a list of touch points for valuators who are assessing the likelihood of a company’s anticipated future benefit streams.
- Increased global completion, regardless of company size
- Customer and supply chain relationships
- The company’s reputation
- Product life cycles, and new product launch times
- Management talent
- Ability to identify potential “wikileak” reputation risks