Execs Increasing Awareness of Companies' Intangibles

Recently Michael Moberly reprised a 2007 Deloitte report regarding what executives don’t quite get with respect to the health (value) of their businesses.  A partial list of factors forcing increased attention to an organization’s intangible assets also serves as a list of touch points for valuators who are assessing the likelihood of a company’s anticipated future benefit streams.

1. Increased global completion, regardless of company size
2. Customer and supply chain relationships
3. The company’s reputation
4. Product life cycles, and new product launch times
5. Management talent
6. Ability to identify potential “wikileak” reputation risks