Is "Reputation" intangible property? Occasionally we run blog posts here that are stimulated from Mission Intangible, who empirically prove the role of reputation every week. Office Depot is a recent example.
The reputation of Office Depot, according to Mission Intangible, has ceased its long decline (since April) now that 5-year CEO Steve Odland has left (under the ethics cloud that can be broadly labeled as insider trading). The stock price began rising again the end of August, following a precipitous 61% drop. Their latest earnings quarter showed a mixed bag, and investors will be watching Heidrick & Struggles who have snared the recruitment assignment to find a permanent (read "ethical") CEO.
Here's all Office Depot had to say about it. Long term investors have stock which still hasn't reached 50% of what it was less than a year ago.
The take-away is this: Reputation Metrics are the real deal, and, again, need to be part of the valuation mix.