Three Google research tricks for appraisers from Lang

Eva Lang (Valuation Products & Services and Financial Consulting Group) advised the audience at the AICPA National BV Conference that there are better ways to use Google than entering one or two keywords.

Here are a couple of search tips Lang provided:

  • When using a search engine like Google, use quotes“” to search for a phrase. For example, “Discount for Lack of Marketability”
  • Use the hyphen to pick up adjacent words. “health-care” gets results including: health care and healthcare
  • The tilde ~ retrieves synonyms, for example, typing in ~physicians will also retrieve physicians, doctors and medical
Lang also said that the Google and the web is just one source data necessary for BV research, and said fee-based sources are also necessary for certain types of projects.  Some of these sources include: