You May Think You Know How to Conduct an Interview


As Warren Miller describes them, on-site interviews are "the most underappreciated, underutilized, and overlooked phase of the valuation process." And as fundamental as these interviews are, it's hard to argue with either their importance or their relative obscurity when compared to more "glamorous" or "cutting edge" valuation techniques. Indeed, Miller describes the information gathered from metrics, ratios, and other valuation tools as "effects" whose "causes" can most easily be obtained from on-site interviews: "If we can't explain [aberrant metrics], we don't really understand what we're valuing, and we will get the valuation right purely by chance."

On September 30, Miller and Russell Hudson will join BVR for a 100-minute teleconference addressing just these issues, titled “Using On-Site Interviews to Uncover What Really Matters.” From properly timing the interview to asking the right questions of the right personnel, this teleconference is a necessary examination of one of the most essential parts of the valuation process. You may think you know how to conduct an interview, but now it's time to find out for sure.

“Using On-Site Interviews to Uncover What Really Matters” begins at 10:00am Pacific, Wednesday, September 30. Two CPE credits are available. To find out more, or to register, click here.


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