Identification and Comprehension of Buyer Categories

BVResearch Pro
Willamette Insights
February 1, 2001
Matthew Maudlin

Summary

The seller of a company, whether an individual owner or a group of shareholders, may be surprised to learn that there can be a wide range of values for the company in the market. There can be more than one price for a company because more than one categ ...
Identification and Comprehension of Buyer Categories
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