Attributes to Consider in the Economic Analysis of Trademarks and Trade Names

BVResearch Pro
Willamette Insights
August 1, 2002
Steven D. Garber

Summary

In the economic analysis of trademarks and trade names, there is often little differentiation between these two related types of intellectual property. This article will outline some of the attributes of trademarks and trade names that impact the select ...
Attributes to Consider in the Economic Analysis of Trademarks and Trade Names
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