In the November 2014 issue of Business Valuation Update™, Robert Dohmeyer and Herbert Kierulff posited that "many appraisers have missed the statistical and causal subtleties inherent in both luck and skill, adhering to conventional wisdom that says 'companies with superior margins deserve a premium multiple.'" In this live presentation of this and a subsequent article on the proper implementation of mean, median, and harmonic mean, Dohmeyer and Kierulff address how the nuances of statistical methods and measures are being overlooked at the expense of a sound and defensible conclusion of value.