Valuing Luxury Brands
Training Event Transcripts
December 14, 2017
Edward Hamilton, CFA
Chris Mellen, ASA, MCBA, CVA, ICVS, ABAR, CM&AA, MBA
One simply has to look at the premium pricing for luxury clothing, jewelry, and automobiles to understand that brand impacts value. Join Chris Mellen and Ed Hamilton, both of Valuation Research Corp., in this deluxe discussion of what underlying attributes drive brand value. Go beyond the frills and elegance with concrete examples of the different approaches to brand valuation, and acquire a wealth of knowledge that will get you comfortable for any brands valuation engagement.