More and more, intellectual properties (IP) and intangible assets (IA) drive the success and valuation of businesses. However, IP and IA need other assets and resources to generate revenue and earnings for a business. For a business to best use its IP assets, tools to evaluate the contributions made by IP are becoming a required component of the business manager’s tool kit. Join expert speaker Brian Buss of Nevium as he covers the value and contribution to business profitability of both IP and IA. Buss has adapted many of the commonly used approaches to analyze and value IP in order to develop a valuation apportionment model that has proven useful to guide business managers to more effective strategic decisions regarding use of their proprietary assets and to drive additional profits. Attendees will gain an understanding of the theory and concepts supporting this apportionment model and the analytical steps required to apply the model in strategic advisory engagements.