As of 2010, the U.S. Census Bureau estimated that 10% of businesses in the United States were either franchisee or franchiser-owned. Franchised businesses represent a broad scope of industries but often present the same set challenges to business appraisers. How, for instance, should an appraiser address the license granted to a franchisee to use the intellectual property and intangible assets of the franchisor? And which party holds ownership rights to the tangible assets needed to conduct business? In Valuing Franchises, experts Theresa Zeidler-Shonat and Bill Pellino discuss how to overcome the obstacles franchised businesses present in order to reach a sound conclusion of value, regardless of industry, product, or service provided.