Valuing Customer Relationships

BVResearch Pro
Training Event Transcripts
November 29, 2012
Poonam Vaidya, ASA, CBA
Thomas Zambito, MBA

Summary

In this exclusive webinar, BVR welcomes valuation experts Poonam Vaidya and Thomas Zambito for an examination of the processes by which the most fundamental, valuable, and intangible business asset is appraised: the customer. A business without customers is not a business, and, in this program, Vaidya and Zambito will address what every appraiser should know when valuing customer relationships. From data collection through appraisal analysis, learn about classic and emerging valuation techniques, how these appraisal tools capture historical customer sales, attrition rates, and other attributes, and, ultimately, which is right for the job at hand.
Valuing Customer Relationships
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